How to Select targeting and observation settings in Google Adds from 2021 to 2022
Select targeting and observation settings
You may use targeting to indicate the groups you want to reach or which content you want your adverts to appear on. Furthermore, observations may be used to obtain data on certain criteria without limiting the reach of your campaign (for campaign-level targeting) or ad group.
Before you begin
See About targeting and observation settings for a general overview of targeting and observations.
Edit targeting
You may use any targeting technique to access 'Edit all targeting.' Select a campaign or ad group by clicking the plus or pencil icon. When you click Topics, you'll notice a button on the right that says 'Edit all targeting.'
You may utilize the 'Edit all targeting' tab to choose targeting and observations for existing ad groups. This page allows you to:
View all of the targeting for your campaign or ad group in one place.
Add 'Targeting' and 'Additional observations' criteria.
Change the criteria from 'Targeting' to 'Additional observations.'
Instructions
How to add targeting or observations to an existing ad group:
- Sign in to Google Ads
- In the page menu on the left, click on a targeting method (Keywords, Audiences, Topics or Placements).
- Click the plus
or pencil button
.
- On the 'Add to' menu, select Campaign or Ad group, then click Select an ad group or Select a campaign. In the window, choose an ad group or campaign from the list or search for it by name or ID.
- You can see all of the ad group-level or campaign-level targeting that you’ve set up so far.
- For targeting, click the Narrow targeting drop-down menu.
- For observations, click the Add observations drop-down menu.
- Select a method from the drop-down menu.
- Select the criteria that you’d like to add and click Done.
- At the bottom of the page, click Save.
